OWNER DIVERSITY Brands that are accredited as: women, minority or veteran-owned or small business. ECO-FRIENDLY Products or packaging that are sustainable or made with earth-friendly, non-toxic materials, e.g. recycled plastic, organic cotton, and more. BRANDS THAT GIVE BACK Brands benefiting society or the environment through charitable/nonprofit donations and volunteering. P G 4 8 Onboarding & Tradeshow P G 5 2 Elevate Apparel Products keep evolving, shaped by the ways we live, work, and play. The 2026 Trend Forecast captures those shifts and turns them into inspiration for what’s next. Grounded in real life and guided by purpose, these trends highlight ideas and innovations built for the way we live now. EXPERIENCE ENABLED Products built to move with you. Experience Enabled focuses on adaptable, functional design that supports every part of your day from work to weekend. Everything is made to simplify how you travel, connect, and live. DAILY BALANCE Wellness woven into everyday life. Daily Balance highlights products that bring calm, focus, and comfort by turning simple routines into meaningful rituals that help you reset, recharge, and stay centered. New Brand: Wander & Roam P G 2 8 P G 24 Destination Ready P G 3 0 Lifestyle Blur P G 3 2 New Brands: Berne, Coal P G 3 6 Pickleball & Golf P G 4 4 Micro-Rituals P G 42 Energy Boost 3

Branded Merch Trend Forecast 2026 - Page 3 Branded Merch Trend Forecast 2026 Page 2 Page 4