Continuum Marketing Services Overview
An introductory overview of marketing services offered by Continuum, part of the CJK Group.
marketing execution
creative services
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CONTINUUM MARKETING SERVICES Overview
Continuum: Your Reliable Marketing Execution Partner CJK Group is a $1B leader in U.S. printing and publishing, combining five powerhouse brands to deliver comprehensive solutions. MISSION Continuum’s mission is to empower brands through innovative marketing execution and creative production solutions, fostering sustained momentum and success. VISION Continuum’s vision is to be the essential marketing execution partner, enhancing our customers’ business performance financially and strategically. CONTINUUM MARKETING SERVICES 270+ with deep category knowledge in creative services and physical marketing execution DEDICATED EXPERTS 900+ SUPPLIER PARTNERS worldwide to ensure trusted execution and creative excellence for your projects 3 to support your campaigns with quality and speed CREATIVE HUBS
HOW WE DO IT WHAT WE DO Your Reliable Marketing Execution Partner CONTINUUM MARKETING SERVICES Continuum is an asset-light services organization that combines marketing expertise with deep procurement and supply chain strength to deliver smarter, more efficient offline marketing execution that drives growth. FLEXIBLE, CLIENT-FOCUSED SOLUTIONS Custom programs tailored to your business needs, featuring domestic and hybrid onshore/offshore creative service models. CATEGORY EXPERTISE Scalable physical marketing execution without internal headcount pressure. TRANSPARENT OPERATING MODEL Built on clear, direct economics with mutually aligned open-book commercials. RELIABLE PARTNERSHIP Part of CJK Group, a $1 billion global company that provides marketing content, publishing, logistics, and educational services. ASSESS Through our proprietary process, we deep dive into your brand and understand your needs. DEVELOP Collaboratively, we establish solution goals and performance commitments. DEPLOY We dedicate category experts managed by an account leader to focus on building momentum for your brand. REVIEW & REFINE We evaluate and evolve with the needs of your business every step of the way. Physical Marketing Execution Creative Services Marketing Logistics Internal Stakeholders External Stakeholders
For years, leading brands have trusted us as their go-to partner —because we deliver, every time. Our Clients CONTINUUM MARKETING SERVICES
Continuum Capabilities CONTINUUM MARKETING SERVICES We specialize in physical marketing and creative execution , supporting direct mail, print, display, signage, and branded merchandise programs. Our creative experts deliver cost-efficient, brand-consistent execution of approved concepts within existing processes. Creative Services Graphic Design Direct Mail Design & Operations Content Development Adaptation & Versioning Digital Animation & Visual Assets Print & Digital Formatting (Prepress) Photography, Video, & Imaging We deliver quality commercial print for on-demand, inventoried, and high-volume programs through a trusted supplier network . Commercial Print Our experts act as your personal shoppers delivering seamless branded merchandise execution through curated products. Branded Merchandise We support the execution of retail displays, fixtures, signage, and in-store environments by coordinating supplier sourcing, production, fabrication, installation, and rollout across retail locations. Visual Merchandising Permanent displays & fixtures Temporary & semi- permanent displays Freestanding retail displays Endcap displays Store-within-store environments Pop-up displays & stores Direct Mail Envelopes & Blow-ins Soft Touch & Cover Options Marketing Collateral Signage & Displays Slip Cases Personally Branded Magazines Personalized Calendars Brand Activations Tradeshows & Events Employee Engagement & Recognition Stickers, Magnets, Labels Plushies & Educational Toys Direct Mail Continuum manages the sourcing, production, and delivery behind direct mail campaigns, so marketing teams can focus on strategy while execution is handled through a custom, coordinated production model. Production Management Strategy, Creative, & Production Supplier-agnostic model Execution without Format Bias USPS Optimization
Continuum Capabilities for Educational Publishers CONTINUUM MARKETING SERVICES Education Bridge is the first centralized U.S. platform that brings everything educational publishers need to create, produce, and deliver content together in one place. Education Bridge We source and produce custom printed ancillary materials tailored to your curriculum. Ancillaries Leveraging our domestic and international suppliers, we make custom manipulatives for your curriculum programs. Manipulatives We design, produce, and deliver custom plushies and toys to support engaged learning for our curriculum. Plushies & Educational Toys Character Plushies Keychains Character Figurines Branded Merchandise ...and more! Decodable Readers Leveled Readers Big Books Little Books Card Decks ...and more! Counting & Math Materials (blocks, tile, chips, etc.) Measurement & Learning Tools (thermometers, protractors, calculators, rulers, etc.) Interactive & Specialty Components (magnetic tiles, connecting tubes, geometric solids, etc.) Custom & Program-Specific Materials (puzzles, plushies, etc.) Browse our Look book Sample Kits Continuum partners with your marketing team to develop curriculum sample kits that strengthen adoption efforts. We handle everything from creative design and production to fulfillment and distribution. Corrugated Packaging Sewn Products & Packaging Hybrid Packaging Production Fulfillment & Distribution Content Services Printing & Manufacturing In-Class Experiences & Sourcing Fulfillment L E A R N M O R E
Our Technology Approach : Flexibility & Objectivity CONTINUUM MARKETING SERVICES We prioritize your needs by offering flexible, tailored technology solutions without being tied to proprietary platforms , ensuring the right fit for your business success. We offer a tech-neutral approach, ensuring you get the best fit without being limited by proprietary platforms. Where appropriate, we will utilize our client’s systems as well to ensure seamless integration. We bring the right technology solution to you, prioritizing your specific requirements over a one-size-fits-all approach. FLEXIBLE SOLUTION SELECTION TAILORED TO YOUR NEEDS We use technology that helps creative teams collaborate more efficiently, accelerate production, and bring quality work to market faster. Creative Production Platform Project & Workflow Management AI-Enabled Content Development* Digital Asset Management (DAM) Workflow Automation & Integration Collaboration & Visibility Tools Marketing Execution Platforms Creative Services Technology *AI-generated and AI-assisted video, images, and content are used only with client approval and in compliance with applicable laws, platform requirements, and ethical standards. All outputs are reviewed by experienced professionals. We build custom technology that simplifies the ordering and distribution of branded materials while maintaining control, visibility, and consistency. Customizable e-stores Template Personalization Inventory & Fulfillment Management Centralized Asset Management Systems Integrations Reporting & Analytics EXPLORE CONTINUUM COMMERCE EXPLORE OUR CREATIVE TECH
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CONTINUUM MARKETING SERVICES High-quality, multi-channel creative built to handle demand. Graphic Design • Page Layout & Design • Branding & Visual Identity • Image Editing & Enhancement Digital • UI/UX Design & Website Development • Display, Email, Social Media Content Development • Adaptation / Versioning • Multimedia Content Creation • AI-Assisted Content • Deck/Presentation Factory Animation & Visual Assets • Custom Illustrations • Infographics & Iconography Event, Signage, Experiential • In-Store Signage & POS Design (2D) • Digital Displays Print & Digital Formatting (Prepress) • Digital Optimization & File Standardization • Color & Production Consulting Photo & Video Editing • Image Retouching & Optimization • AI Imaging Workflow & DAM • Continuum Canvas ES Proofing & DAM • Click-up Workflow Optimization Consistent, on-brand creative Faster, simpler production Flexible, tech-neutral approach Seamless system integration Built-In Quality . Every Project. No Exceptions. Our diligence and quality assurance process is built into every engagement. Browse our Portfolio >> Creative Services
Commercial Print CONTINUUM MARKETING SERVICES We deliver quality commercial print for on-demand, inventoried, and high-volume programs through a trusted supplier network. Print Sourcing • Direct mail • Envelopes & Blow-ins • Soft-touch & various cover options • Stickers, magnets, labels • Brochures • Catalogs • Signage & displays • Marketing collateral • Print On-Demand • Personally branded magazines • Personalized Calendars ...and more!
Continuum delivers high impact direct mail programs supported by coordinated sourcing, production management, and structured processes designed to make your marketing execution strategy easier. Lower CAC Higher Response Rate = Increased Profits Postcards Simple & effective for quick messages. Brochures/ Catalogs Showcase products/services in detail. Letters Personalized and formal communication. Dimensional Mail High impact, creative packages. Self-Mailers Engaging designs, no envelope needed. Newsletters Build relationships with regular updates. Customer Acquisition GOAL Attract new customers. Strategy Use targeted offers and clear brand messaging. Customer Conversion Goal Turn prospects into customers. Strategy Highlight benefits with strong CTAs. Customer Retention Goal Maintain existing relationships. Strategy Regular communication and loyalty rewards. Invitations Goal Invite to events or special occasions. Strategy Emphasize exclusivity and easy RSVP. Product Samples Goal Encourage product trial. Strategy Provide free samples with purchase instructions. Re-activation Goal Re-engage lapsed customers. Strategy Personalized offers to win back customers. Solutions Strategies Greater Lifetime Value Realized Customer Benefits Le a rn More MARKETING SERVICES Direct Mail
Retail & Signage CONTINUUM MARKETING SERVICES Instore • Printed & digital retail signage • Tags, stickers, window clings, window boxes, promotional items • Pop-up & mobile retail • In-store promotional events We develop retail execution programs covering all instore and related needs, from ideation to sourcing, production management and installation Visual Merchandising • Permanent custom displays & fixtures • Temporary & semi-permanent displays • Variety of mixed materials including corrugate • Display concept design & build BENEFITS • Reduce cost and confusion by dealing with a dedicated team of experts • Flexibility to explore options through our managed network of suppliers • Anticipate and avoid executional complexities (different store footprints and constraints, material or import issues) • Gain additional resource support focused on execution of your strategies
Event & Experiential Support CONTINUUM MARKETING SERVICES We elevate events and brand activations with creative solutions—displays, multimedia, and speaker support—that engage audiences and make your brand stand out. Physical & Digital Displays • Stage & backdrop design • Signage & screen content • Booth & kiosk branding • Event signage & wayfinding • Banners, posters, and standees • Custom badges and event collateral Multimedia Content Creation • Animated graphics and motion design • Video production (event promos, speaker intros, highlight reels) • Virtual event visuals • Post-event content repurposing Presentation & Speaker Support • PowerPoint and keynote design • Speaker visuals & multimedia assets • Data Visualization & infographics
Branded Merchandise CONTINUUM MARKETING SERVICES Need branded merch that makes an impact—fast? Our experts act like your personal shoppers, curating unique, on-brand products that meet your needs and your deadlines. Products • Promotional items and giveaways • Outdoor goods • T-shirts & apparel • Pet products • Plushes • Dissolvable Stickers ...and more Explore our 2026 Lookbook BENEFITS • High-quality, unique items from desired brands • Quick turnaround times through domestic sourcing; more cost-effective options through international sourcing • Company store set-ups through CommonSKU • Dedicated Continuum experts to help guide you through options that fit your budget and needs
Our Technology : Continuum Commerce CONTINUUM MARKETING SERVICES Customizable e-stores that allow employees, teams, and locations to order approved print, promo, signage, and branded merchandise while maintaining brand control. 01 Build Your Store 02 Order Online CENTRALIZED PLATFORM Manage all assets in one place STREAMLINED ORDERING Easy, self-service storefronts with advanced multi-ship functionality CUSTOMIZABLE TEMPLATES Personalize materials (like menus) with customizable fields while maintaining brand standards INVENTORY & FULFILLMENT CONTROL Real-time inventory and automated order routing SYSTEM INTEGRATIONS Connect with platforms like Coupa, Ariba, and Salesforce REPORTING & ANALYTICS Track usage, spend, and ordering trends 03 Automated Fulfillment 04 Track & Optimize
CONTINUUM MARKETING SERVICES We offer tools that make collaboration easier , while staying flexible on technology. We are not tied to proprietary platforms, so we can use what works best for your team . Workflow-First Approach Technology is built around how your team works, not the other way around. We believe the right tools are applied based on your needs and integrated with the systems you already use, so work starts quickly without unnecessary setup or disruption. This results in... Faster onboarding with minimal setup Seamless integration with existing systems Ideal alignment to your workflow Our Technology : Creative Services Create, edit, and manage creative in one system, with built-in Adobe integration and no manual file handling. Less time spent managing files Fewer version issues and errors Faster handoffs between teams Easier collaboration across locations DAM for images and video Continuum Canvas ES for Creative Production ClickUp handles tasks, tickets, timelines, and collaboration, giving teams and clients a shared view of progress without touching production files. Clear visibility into project status Fewer emails and side conversations Easy access for you and your team ClickUp for Project Management Request a Workflow Demo Accelerate creative execution with platform-based AI, delivering speed, alignment, and brand-safe quality through human oversight.* Faster execution on projects Human oversight for quality Adobe-integrated workflows Ethical, responsible AI use Platform-Based AI for Content Development *AI-generated and AI-assisted video, images, and content are used only with client approval and in compliance with applicable laws, platform requirements, and ethical standards. All outputs are reviewed by experienced professionals.
Our Technology : Continuum Canvas ES CONTINUUM MARKETING SERVICES Plan, manage, review, and deliver content in a single platform . WORKFLOW AUTOMATION Automate tasks and approvals to keep projects moving efficiently PROJECT MANAGEMENT Track tasks, timelines, and progress from kickoff to delivery & ONLINE REVIEW & APPROVAL Collaborate and approve content in real time with clear feedback DIGITAL ASSET MANAGEMENT Store, search, and manage files with version control and permissions FLATPLANNING TO PRINT Map pages and layouts before production to reduce errors CONTENT MANAGEMENT Organize projects, assets, and content in a centralized platform
A top powersports manufacturer known for off- road vehicles, snowmobiles, motorcycles, and marine products. Powersports Manufacturing CLIENT INDUSTRY Polaris $1 MM+ COST-SAVINGS 4 Years TIME RANGE For over four years, Continuum has supported Polaris and its brand teams with scalable, branded marketing solutions—from digital ordering platforms to custom fulfillment. We... • Create and manage a centralized platform for Polaris Adventures Outfitters to order branded signage, apparel, and marketing materials. • Handle full execution of signage and apparel orders—processing, production, and delivery. • Support direct mail with creative development and print production for Indian Motorcycle and Slingshot. • Deliver custom promo items and event kits, including Ambassador and 1901 Club boxes. • Manag catalog printing and delivery, using postal promotions to reduce mailing costs. OUR COLLABORATION “ Thanks for all of the great work to bring this [project] from ideation to execution.” Marketing Manager Indian Motorcycle
A retailer specializing in high- end outdoor gear and apparel, particularly known for its fishing, hunting, and sporting goods. Outdoor Retailer CLIENT INDUSTRY Orvis $1.7MM COST-SAVINGS 10 Years TIME RANGE Orvis partners with Continuum to extend their marketing impact and driving cost efficiencies while seamlessly supporting their brand’s in- store, digital, and environmental initiatives. We... • Streamline branded merchandise procurement with an online portal. • Design and install instore graphics and seasonal displays. • Transition print and packaging materials to eco-friendly alternatives. OUR COLLABORATION “ Continuum delivered on time, on brand and on budget. They're a great partner, and we appreciate their support while keeping us on task and within budget. They understand our sustainability goals.” Marketing Manager Orvis
A renowned global media company overseeing Hearst and Condé Nast with publishing, broadcasting, and business services. Media & Publishing CLIENT INDUSTRY PubWorX $800K COST-SAVINGS 6 Years TIME RANGE Continuum has been a trust partner of PubWorX for 6 years to extend marketing spend, increase bandwidth, and deliver cost-effective, high- quality solutions. Since our August 2019 go-live, we have generated ~$800K in savings. We... • Solved production issues for The New Yorker Diaries by sourcing to a trusted supplier, delivering on time with 2% cost savings. • Managed the sourcing and installation of a large-scale KIA accolade wall for Hearst Autos, ensuring on-time delivery and quality. • Developed standout products for Oprah’s Favorite Things 2024 , collaborating from concept to delivery on a custom card set and the fourth Life You Want journal. • Delivered cost savings through innovative sourcing, including a budget-friendly cookbook stand, reduced international freight costs, and a creative stepped cover solution for HGTV Magazine . OUR COLLABORATION
A large provider of extended vehicle service contracts with mail volumes of 10MM+ pieces each month. Insurance / Warranty CLIENT INDUSTRY Endurance OUR COLLABORATION Continuum partners with Endurance to manage and optimize their high-volume direct mail program. As a strategic extension of their team, Continuum drives efficiency, cost savings, and stronger response rates through expert print procurement, logistics, and execution. We... • Saved over $500K in the first three months and committed to multi-year, seven-figure savings • Achieved 95% timed in-home delivery aligned with call center demand • Brought processes in-house with full SOP documentation for control and transparency • Introduced new formats that improved response rates and reduced costs • Provided a dedicated team managing end-to-end production and logistics $5MM+ COST-SAVINGS 4 Years TIME RANGE “ Continuum has brought forth innovation and format ideas to help us improve our response rates and further reduce costs. I will never work directly with a printer again. I highly recommend Continuum as a strategic partner for the procurement and execution of direct mail.” Chief Marketing Officer
A leading global beauty brand under Estée Lauder, offering dermatologist-developed, allergy-tested skincare and cosmetics. Beauty & Cosmetics CLIENT INDUSTRY Clinique OUR COLLABORATION Continuum partnered with Clinique to support their "12 Days of Treats“, Black Friday, and Cyber Monday campaigns. We... • Adapted assets to multiple formats for digital ads, banners, email marketing, website pop- ups, social media, and more. • Maintained brand consistency across all touchpoints while adhering to Clinique’s guidelines. • Optimized assets for platform specifications, ensuring high- quality visuals across channels. 370+ ASSETS ADAPTED
Independently owned natural, doctor-backed health and wellness products. Health & Wellness CLIENT INDUSTRY Adaptive Health 13 years TIME RANGE OUR COLLABORATION Adaptive Health, formerly Healthy Directions, tapped Continuum to streamline two high-volume holiday mailings—driving savings and simplifying execution. We... • Unified specs and timelines to simplify production for both brands’ direct mail campaigns • Delivered 23% savings by optimizing vendor selection and print specs • Managed 125,000 postcards per campaign with variable data and high-quality print • Provided end-to-end execution, building on Continuum’s ongoing support for catalogs and direct mail 23% PERCENT SAVINGS
Custom signage manufacturer for consumers with fast turnarounds Manufacturing CLIENT INDUSTRY Gemini Signage Solutions OUR COLLABORATION Gemini Signage Solutions partnered with Continuum to streamline production, enhance customer service, and accelerate time-to-market in a competitive industry. We... • Established a 24/7 offshore support team, reducing order processing from 2–3 days to just 8–12 hours. • Began with 30 experts handling artwork processing, file standardization, and press-ready file prep, expanding to 70 team members by month nine. • Added customer service, order intake, and project management to optimize efficiency. • Enabled seamless scaling and improved customer experience, giving Gemini a competitive edge in the market. 8-12 Hours CONTINUUM TURNAROUND TIME “ Our customers are demanding responses faster and faster in the US. The only way that we can respond to that is to perform some of the work in the evening hours. We can accomplish that using [offshore resources]. Of course, there’s [also] a cost savings. But, frankly, we'd have done this even if there was no cost savings. The service to our customers is what is important to us.” Gary Harder Director of Product & Business Development
Mission-driven brand offering safe, eco-friendly baby, personal care, and beauty products. Personal Care CLIENT INDUSTRY The Honest Company OUR COLLABORATION Continuum helped The Honest Company expand into big-box retail by designing and delivering impactful, sustainable point-of-purchase displays that boosted brand visibility and supported retail growth. We... • Designed and executed eco- friendly, high-impact point-of- purchase displays that stood out on crowded shelves. • Managed marketing procurement and production of displays to provide a seamless, cost-effective retail activation. • Strengthened The Honest Company’s presence in competitive retail markets, driving visibility and customer engagement.
