Direct Mail FORMAT RESPONSE DEVELOP- 5ANALYSIS & RATIONALIZATION 4MENT OPTIMIZATION 3CAMPAIGN &EXECUTION PLAN We evaluate your current 2ANALYSIS Implement Results direct mail piece and offer SUCCESS Dashboard with tailored recommendations for 1 ASSESSMENT Concept Creative Findings a more impactful version that Executions maximizes conversion results. New Test Concepts for Execute and Recommend Establish Brand Selection & Execution Finalize Optimizations USPs Audit Devise Test Apply Learnings and ID Goals, KPIs and 8 Rules Analysis Matrix with Learning Test Selections Continue Testing Learn More Current Implications Data, Printer Performance Opportunity Proofing Summary Establish and Fulfillment Map Customer Measurement Experience Dashboard Develop and Define Audience Insights