Direct Mail Solutions

Continuum provides expertly executed direct mail programs to help optimize cost and maximize the performance of your direct mail programs, every time.

Direct Mail

Retargeted Direct Mail

Retargeting

Continuum

Marketing Procurement

DIRECT MAIL SOLUTIONS

Maximize Optimize Direct Mail Sourcing & • Dedicated SMEs to Behavioral Design for responseand Production project manage and Science & Format use of first party data to Management report on direct mail Design increase acquisition performance WHAT • Supply chain man agement Re-Targeting & • Convert anonymous online b Performance rowsers into customers WE DO Cost • Reducing costs Measurement • Increase engagement & Optimization associated with conversion rates manufacturing, freight, and postage • Customized reporting suite Continuum provides • Format Rationalization expertly executed direct mail programs Format Curated selection of proven In-Home Synchronized in-home dates Library direct mail templates to help Adherence with call center enquiries to to help optimize cost reduce time and effort for generate increased revenue and maximize the your team performance of your mail, every time.

Solutions & Strategies Solutions Strategies Realized Customer Benefits Postcards Customer Acquisition Simple & effective GOAL Attract new customers. for quick messages. Strategy Use targeted offers and OUR clear brand messaging. Brochures/ Customer Conversion Lower CAC Catalogs Goal Turn prospects into customers. TAILORED Showcase Strategy Highlight benefits with products/services strong CTAs. in detail. DIRECT MAIL Letters Customer Retention Higher Personalized Goal Maintain existing relationships. Response and formal Strategy Regular communication and Rate SOLUTIONS communication. loyalty rewards. We offer customized Dimensional Invitations Mail Goal Invite to events or special solutions for every High impact, occasions. creative packages. Strategy Emphasize exclusivity and Greater Lifetime direct mail need, easy RSVP. focusing on strategies Self-Mailers Product Samples Value that maximize response Engaging designs, no Goal Encourage product trial. = envelope needed. Strategy Provide free samples with rate, ROI, and ROASfor purchase instructions. Increased the best possible Newsletters Re-activation Profits outcomes. Build relationships Goal Re-engage lapsed customers. with regular updates. Strategy Personalized offers to win back customers.

Direct Mail Continuum has SUCCESS STORIES brought forth innovation and format ideas to help us improve our Endurance Top U.S. Airline Wine Enthusiast Polaris response rates “ andfurtherreduce costs. I highly recommend Continuum as a strategic partner for the procurement and execution of direct mail.” Colleen Sugarman Solutions Solutions Solutions Solutions Chief Marketing Officer Optimized Direct Mail & Retargeted Direct Mail & Catalog & Direct Mail Endurance Direct Mail Print Management Variable Data Print Management More Info More Info More Info More Info

Direct Mail LET’S CONNECT With over 25 years of marketing operations and spend management, Marc can answer your most challenging questions –or connect you to those who can. Schedule Call Email Me MARC COLLINS CSO, Marketing Services [email protected] 847-732-1923

thank YOU ©2024-2025 Continuum Marketing LLC. All rights reserved. Continuum , the Continuum logoand tagline, the loop, and all trademarks denoted with or ® are owned by CJK Group. This presentation and its content arenot to be used or reproduced without express written consentfrom Continuum.

Continuum has brought forth innovation and format ideas Client 01 SITUATION to help us improve our response rates andfurtherreduce Endurance Direct mail is vital for costs. I will never work directly with a printer again.I highly Endurance’s customer recommend Continuumas a strategic partner for the A large provider of extended acquisition. Their primary focus procurement and execution of direct mail.” vehicle service contracts is to strategically improve print procurement, production and “ with mail volumes of 10MM+ timing of in-home to support Colleen Sugarman pieces each month. load balancing within national Chief Marketing Officer call centers. Industry Insurance / Warranty 02 SOLUTION Continuum committed to a $7.8MM upfront cost-savings in 3 years. With a dedicated account team, we Cost-Savings leveraged our print manufacturing, Commitment postal optimization and logistics network to execute their Direct Mail $8MM program, seamlessly. 03 SUCCESS Continuum saved $553,000 in the initial three months of program, outperforming the planned savings Time Range run rate of $509,000; Achieved a 95% in-home delivery rate matching the targeted 95%, while the response and close rates for 3 Years the direct mail met stretch targets.

Client 01 SITUATION Wine Enthusiast With commitment to quality and A renowned subscription- elevated living, Wine Enthusiast needed a direct mail program based print publication with that would inspire customers to a need to grow advertising buy products on their and subscriptions. ecommerce website. Industry 02 SOLUTION Alcoholic Beverage Wine Enthusiast chose Continuum’s Retail & Publishing retargeted direct mail solution to increase their e-commerce sales during an off-peak wine season. ROI 03 SUCCESS $1.5MM With an initial investment of $50,000, Wine Enthusiast achieved a return on investment of $1.5 million+ within the first Time Range 6 monthsof the campaign’s 6 Mos implementation.

Client 01 SITUATION Polaris Polaris needed a marketing execution partner to drive savings Since 1954, Polaris has and elevate performance metrics proudly defined, re-defined for their direct mail program. and then raised the bar again for the powersports 02 SOLUTION industry. Continuum identified and assessed Industry qualified vendor partners through a network of 50+ direct mail providers Automotive to craft a tailored solution aligned with Polaris' needs. Our experts Manufacturing & created a robust library of top-tier direct mail formats, proven to Powersports significantly amplify impact and drive tangible results. Cost Savings 03 SUCCESS Polaris achieved an impressive $240K 20% savings in their DM program compared to previous price paid. Continuum’s dedicated managed services team consistently hosts Time Range innovation summits, and"trend watching" from the marketplace, enabling Polaris to be ahead of the 1 Year curve in their industry.

Client 01 SITUATION Top U.S. Airline A top airline needed a marketing execution services partner that With 28 hub locations, this could integrate into their ERP client is one of the top system and manage all aspects of airlines in the world. production, delivery and reconciliation. Industry 02 SOLUTION Airline / Travel Continuum performed a consultative assessment across this airline’s siloed marketing teams and developed a custom managed services solution that matched their scale & business needs. Cost Savings 03 SUCCESS After a 4-year partnership with $10MM >$10M in validated savings, Continuum was recently awarded a contract extension and incremental scope to Time Range support their expanding 4 Years marketing needs.

Direct Mail Assess Our SMEs gather data to OUR PROCESS understand current state Quantify Benefits Our proven process defines desired outcomes, the plan to achieve, and the reason to believe —with no cost or risk to you. Learn More Design The future solution is co-developed by teams from Continuum and our customers Align on Business Relationship A rigorous and well-tested Implement implementation program ensures transition success 11

Direct Mail GETTING TODAY GO LIVE ASSESSMENT PERIOD CONTRACTING IMPLEMENTATION ASSESSMENT STARTED ALIGN QUANTITATIVE QUALITATIVE SOLUTION ONBOARDING IS EASY Your Actions Provide You could be weeks Data away from significant optimization of your Stakeholders Implementation Align on Interview Planning direct mail program. opportunity & Our assessment Request Actions Data Solution Development Test Market Process Pricing Mapping Our Typical Engagement Process takes 4-8 weeks, andis designed Outputs to ensure consistent alignment between us both, and minimize Guiding Principles Quantitative Qualitative Readout & LOI Contract the effort from your team. Document Results Summary Results Summary Go-Live!

Direct Mail OUR ANALYSIS PROCESS We combine Quantitative Qualitative quantitativeand qualitativesteps to Items Needed To Start 4 High-Level Processes build a complete picture of the opportunities for 1. Address Files 1. Key Stakeholder your program. 2. Physical Samples Interviews 3. Past Invoices 2. Value Stream Mapping 4. Rate Cards & 3. Technology Rebates 4. Mail Tracking

Direct Mail Address Physical Historical Rate Cards Files Samples Invoices & Rebates QUANTITATIVE What is this? What is this? What is this? What is this? Successful Analysis Requires: Successful Analysis Requires: Successful Analysis Requires: Successful Analysis Requires:  4-5 representative  Samples of  Invoices that reflect  Any established address files physical product. 30-40% of your pricing and rebate ANALYSIS  USPS-3602 form for EX: The size, shape, annual DM spend structure from each of the and substrate of any v  Ideally invoices existing relationships representative files letters, envelopes, or that span lower Note: Can be summary INPUTS postcards and larger spends and not official documents There are a few items we need to get started — Why is it needed? Why is it needed? Why is it needed? Why is it needed? and none of them When combined Due to complex While address files and To ensure our summary with a 3602, an specifications, we’ve 3602s enable us to reflects true apples-to- require PII or PHI. address file enables found physical compare apples-to- apples comparison, we us to calculate your samples to be the best apples for invoices, we need to understand exact to-be postage way to ensure need historical invoices current agreement costs using our accuracy when from your DM suppliers particulars, such as methods and sourcing your to accurately compare volume agreements partners products printing and product costs Does it contain Does it contain Does it contain Does it contain PII/PHI? PII/PHI? PII/PHI? PII/PHI? NO. No names NO. Only blank NO. This is summary NO. This is summary required physical samples level information level information (or requested) needed

Direct Mail Continuum deploys a solution- SOURCING & What We Have forward approach to meet your DM program needs. PRODUCTION Key measurements are recorded on a per project basis: Continuum's dedicated Direct Mail 400+ Supplier Integrated Ideation subject matter experts Services Experts Partners Technology manage and reporton How We Do It On-time delivery your direct mail On-time reporting performance. We match products with optimal Quality metrics suppliers from our certified network of Custom Solution Parallel Testing Total Cost of Value engineering vendors to maximize Ownership Analysis ESG mandate performance. Why Continuum Reduce stress and Project savings initiative uncertaintyby leaving Quarterly business review the details to an experienced team. Sustainability Execution Quality

Direct Mail COST Savings on print Continuum only Any extra savings OPTIMIZATION production, gets paid when from optimizing postage, freight, our client’s the supply chain From print production to in- labor, etc.sourced savings are are split equally home delivery, we help you through our realized. between the client optimize your spend and certified partner and Continuum. reduce costs by leveraging our network. relationships and supplier $20 agreements in our curated $18 supplier network. $16 ) M$14 M ($,$12 d n e$10 p S m $8 a 50+ r g o $6 Best-in-class and certified Pr manufacturing & letter shop $4 partners produce direct mail, $2 specializing in different direct mail types and compliance $0 requirements. Current Annual Savings Mgmt Fee Continuum's Spend Sourced Cost

Direct Mail Highly Targeted Deliveries; Cross Dock & Storage; Delivery Planning Software & POSTAGE & Transportation Execution Focus to Optimize Cost & Meet Delivery Requirements Good Better Best 3.5 oz Origin NDC NDC/SCF SCF SCF FREIGHT or less MxdADC$0.402 MxdADC$0.378 AADC$0.356 AADC$0.380 AADC$0.353 5D$0.318 AADC$0.356 5D$0.318 5D$0.318 CR HD$0.311 OPTIMIZATION 5D$0.318 5D$0.321 OPTIMIZER COMMINGLE DROPSHIP CO-PAL We have deep relationships pieces to the pallets to trays onto same 5D or 5D NDCs or pallets going with the largest processors Scheme ZIP SCFs. to the same and movers of marketing code trays. SCFs. mail in the U.S. SAVINGS CO-PAL REALIZED Represents a managed distribution of more than 25 billion mail pieces annually, equates to ~25% of the total DROPSHIP U.S. marketing mail processed each year. SCF Consolidation Facility NDC COMMINGLE

Direct Mail FORMAT RESPONSE DEVELOP- 5ANALYSIS & RATIONALIZATION 4MENT OPTIMIZATION 3CAMPAIGN &EXECUTION PLAN We evaluate your current 2ANALYSIS Implement Results direct mail piece and offer SUCCESS Dashboard with tailored recommendations for 1 ASSESSMENT Concept Creative Findings a more impactful version that Executions maximizes conversion results. New Test Concepts for Execute and Recommend Establish Brand Selection & Execution Finalize Optimizations USPs Audit Devise Test Apply Learnings and ID Goals, KPIs and 8 Rules Analysis Matrix with Learning Test Selections Continue Testing Learn More Current Implications Data, Printer Performance Opportunity Prooﬁng Summary Establish and Fulﬁllment Map Customer Measurement Experience Dashboard Develop and Deﬁne Audience Insights

Direct Mail Simple FORMAT LIBRARY Continuum offers a curated selection of 40+ proven direct mail templates to help reduce time and effortfor your team. Features  High performance designs & templates  Tiered die-cut and finishing options  Ranges from simple to highly custom per client creative direction Complex

DIRECT MAIL 8 RULES FOR DIRECT MAIL RESULTS RESULTS & 01 Look at me 05 Work is a Cut through the clutter and 4-letter word PERFORMANCE driveopens Convey ease over effort Our proven 02 What’s in it 06 Break down methodology ensures for me? barriers maximum response Instantly engage the reader Address potential audience and ROI. with a prominent hook objections 03 Honor the CTA 07 Build trust Ensure the offer and required Alleviate customer actions are clear, eye-catching suspicion and intuitive 04 Beneﬁts over 08 Respect the features brand Focus on your customer rather Brand outlasts offers — than your product think long-term

Direct Mail BEHAVIORAL BEFORE SCIENCE & FORMAT DESIGN AFTER We partner with specialized vendors who use behavioral science and data treatment to increase response and acquisition of your direct mail. Learn More Envelope Letter Insert Gift teaser with intrigue Card and letter copy Benefit-driven to drive opens with with stronger CTAs copy with time-sensitive callouts and visual hierarchy prominent WIIFM and reply-by dates with simple steps to & CTA immediately build drive action sense of urgency

Direct Mail First Party Cookie Connect To Realized Customers Customer Benefits We apply a website tag with content that collects & models tailored to their INTENT-DRIVEN browsing data, including online interests abandoned carts. RETARGETING Lower Costs We are helping companies take Address Maximize advantage of their largest untapped Matching* Engagement with “in market” revenue potential —unknown browsers. ery The data we collect is buyers v i matched to real person’s el name and mailing address. d o Time Back eek t a • Continuum’s platform accurately t e Wa matches 70% of unknown browsers n d O m o (95% of traffic) to postal addresses. r Print Production Drive e f m Conversion • Within 48 hours, we target i T We receive the mailing with perfectly timed individuals with high purchasing address and print them campaigns intent using personalization based (same day) at our digital Higher on intent data and psychographics. print facilities. Conversion • The results achieve significant ROAS = as high as 37%. First-class Generate Mail Sales Increased then retain Profits We mail it so your soon- customers to meet to-be-customer your LTV goals receives it within 5 days … and you get the most bang for your buck.

Direct Mail CHANNEL MEASUREMENT & PERFORMANCE We offer access to a robust reporting suite, which can be customized to your unique needs.

Direct Mail At the outset, Continuum maintainsthe cadence of your original IN-HOME program –providing optimizationwhere it matters. REPLICATION OF EXISTING IN-HOME PROGRAM ADHERENCE 300000 250000 We help you improve 200000 and synchronize in-home dates with 150000 contactcenter 100000 operations. 50000  Improving time it takes 0 for the direct mail piece Original 5/30 Continuum to be delivered Optimization By The Numbers  Synchronizing the in- 95%Adherence $1+ Million 80/20 principle home delivery to load achieved for balance call center Coordinated in-home saved annually in Used to determine co-mingle traffic. delivery, optimizing call postage vs. 1st class by destination center performance, increased conversion and improved ROI