Continuum has brought forth innovation and format ideas Client 01 SITUATION to help us improve our response rates andfurtherreduce Endurance Direct mail is vital for costs. I will never work directly with a printer again.I highly Endurance’s customer recommend Continuumas a strategic partner for the A large provider of extended acquisition. Their primary focus procurement and execution of direct mail.” vehicle service contracts is to strategically improve print procurement, production and “ with mail volumes of 10MM+ timing of in-home to support Colleen Sugarman pieces each month. load balancing within national Chief Marketing Officer call centers. Industry Insurance / Warranty 02 SOLUTION Continuum committed to a $7.8MM upfront cost-savings in 3 years. With a dedicated account team, we Cost-Savings leveraged our print manufacturing, Commitment postal optimization and logistics network to execute their Direct Mail $8MM program, seamlessly. 03 SUCCESS Continuum saved $553,000 in the initial three months of program, outperforming the planned savings Time Range run rate of $509,000; Achieved a 95% in-home delivery rate matching the targeted 95%, while the response and close rates for 3 Years the direct mail met stretch targets.
