Client 01 SITUATION Wine Enthusiast With commitment to quality and A renowned subscription- elevated living, Wine Enthusiast needed a direct mail program based print publication with that would inspire customers to a need to grow advertising buy products on their and subscriptions. ecommerce website. Industry 02 SOLUTION Alcoholic Beverage Wine Enthusiast chose Continuum’s Retail & Publishing retargeted direct mail solution to increase their e-commerce sales during an off-peak wine season. ROI 03 SUCCESS $1.5MM With an initial investment of $50,000, Wine Enthusiast achieved a return on investment of $1.5 million+ within the first Time Range 6 monthsof the campaign’s 6 Mos implementation.