Direct Mail Address Physical Historical Rate Cards Files Samples Invoices & Rebates QUANTITATIVE What is this? What is this? What is this? What is this? Successful Analysis Requires: Successful Analysis Requires: Successful Analysis Requires: Successful Analysis Requires:  4-5 representative  Samples of  Invoices that reflect  Any established address files physical product. 30-40% of your pricing and rebate ANALYSIS  USPS-3602 form for EX: The size, shape, annual DM spend structure from each of the and substrate of any v  Ideally invoices existing relationships representative files letters, envelopes, or that span lower Note: Can be summary INPUTS postcards and larger spends and not official documents There are a few items we need to get started — Why is it needed? Why is it needed? Why is it needed? Why is it needed? and none of them When combined Due to complex While address files and To ensure our summary with a 3602, an specifications, we’ve 3602s enable us to reflects true apples-to- require PII or PHI. address file enables found physical compare apples-to- apples comparison, we us to calculate your samples to be the best apples for invoices, we need to understand exact to-be postage way to ensure need historical invoices current agreement costs using our accuracy when from your DM suppliers particulars, such as methods and sourcing your to accurately compare volume agreements partners products printing and product costs Does it contain Does it contain Does it contain Does it contain PII/PHI? PII/PHI? PII/PHI? PII/PHI? NO. No names NO. Only blank NO. This is summary NO. This is summary required physical samples level information level information (or requested) needed